Toonstar, an AI animation studio, is collaborating with HarperCollins to adapt the "Friendship List" series by Lisa Greenwald into an animated digital show. This project will also include a graphic novel, marking a notable expansion into digital storytelling for the publisher. Toonstar aims to leverage artificial intelligence to significantly expedite the production process, claiming to create full episodes up to 80 percent faster and 90 percent cheaper than traditional methods, according to co-founder John Attanasio.
Previously known for its YouTube series "StEvEn and Parker," which has garnered over 3.38 million subscribers, Toonstar has been less visible in recent times. The studio had initially focused on integrating Web3 and NFT technologies, but these elements are now largely absent from its current offerings. Despite this, Toonstar continues to utilize AI in various production aspects, including dubbing for international audiences and developing storylines.
Attanasio expressed enthusiasm about bringing the "Friendship List" to animation, emphasizing the studio's commitment to preserving the author's vision while enhancing production quality and speed. However, challenges remain regarding the studio's ability to deliver an engaging animated series that resonates with audiences.