Singapore’s Final Taoist Sculptors Target European Market to Sustain Craftsmanship

Singapore’s Final Taoist Sculptors Target European Market to Sustain Craftsmanship

Say Tian Hng, Singapore's last family-run Taoist effigy shop, faces competition from machines but seeks global partnerships, starting with a London store. Can tradition thrive abroad?

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Say Tian Hng, a Taoist sculpture business in Singapore, is adapting to increased competition from machine-made products that offer lower prices. The company, which has operated for 130 years, is now focusing on international opportunities to ensure its survival.

Ng Tze Yong, a sixth-generation artisan, aims to prevent the closure of this family-run shop, which is the last of its kind in Singapore. After a scouting trip to London last July, he discovered potential interest in their handcrafted statues and has since initiated a partnership with a store in Leicester Square.

As the business develops this collaboration, Tze Yong is considering expanding into additional European cities. Say Tian Hng takes great pride in its traditional craftsmanship, utilizing techniques that date back to the early Qing Dynasty, with each deity meticulously carved from solid wood.

Artisans at Say Tian Hng also employ a unique method known as thread sculpture to embellish the statues, incorporating intricate designs with fine threads made from holy incense ash.

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