Saudi Startups Set to Transform the Market Landscape with Major Wins Today

Saudi Startups Set to Transform the Market Landscape with Major Wins Today

In 2025, Saudi startups attracted billions in funding, with Tamara leading at $2.4 billion, marking the largest ever for a MENA startup. What’s next for this booming sector?

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In 2025, Saudi Arabia's startup ecosystem achieved significant milestones as companies attracted substantial investments, totaling billions across various sectors. The surge in funding was propelled by regional investment funds, sovereign capital, and heightened international interest.

Among the standout achievements, Tamara secured a record-breaking $2.4 billion in September, marking the largest funding round in the MENA region for a startup. Founded in 2020, the fintech company plans to enhance its offerings and expand its user base beyond 20 million with the support of prominent investors such as Goldman Sachs and Citi.

Additionally, the quick-commerce startup Ninja raised approximately $250 million in July, solidifying its unicorn status. This funding will facilitate the expansion of its rapid delivery services throughout Saudi Arabia, with strong backing from Riyad Capital. Another notable player, Tabby, also secured $160 million to boost its Buy Now Pay Later services.

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