MiiR, a company known for its environmentally conscious drinkware, has initiated legal action against Tesla, claiming the automaker has replicated the design of its tumbler lid. The lawsuit, lodged on May 28 in the U.S. District Court located in Seattle, focuses on Tesla’s On The Road Tumbler, which MiiR asserts infringes on its patented tumbler lid design.
The Seattle-based firm contends that Tesla’s product imitates the visual aspects of its own 360 Traveler Tumbler, including its distinctive cylindrical shape, rounded base, and logo positioning. MiiR alleges that Tesla, based in Austin, chose to “substantially copy” its design instead of creating its own unique version, despite prior awareness of MiiR’s offerings.
MiiR, established in 2010, has garnered multiple design patents and trade dress rights for its drinkware, which has received accolades from the Industrial Designers Society of America. The company also engages in philanthropic efforts by donating a portion of its sales to environmental and community initiatives.
The 360 Traveler Tumbler from MiiR is priced at $34 and is available in eight colors, while Tesla's comparable 14-ounce tumbler retails for $32 and comes in three colors. The U.S. Patent and Trademark Office issued the patent for MiiR's lid design in February 2024.