Martha Stewart has launched a new venture aimed at revolutionizing home management through artificial intelligence. The startup, called Hint, was co-founded by Stewart, Yih-Han Ma, and Kyle Rush, an AI engineer who inspired the initiative during a conversation at Stewart's farm. The company has successfully secured $10 million in seed funding, with backing from investors including Slow Ventures and Montauk Capital.
Hint is set to debut on desktop and iOS platforms this summer, offering homeowners a unique solution that focuses on proactive management rather than merely connecting them with service providers. By entering their address, users can access a wealth of public data related to their property, including weather conditions and air quality. This information is compiled to provide tailored advice, such as reminders for home maintenance tasks.
The home improvement market is substantial, with a 2025 Harvard study estimating over $500 billion spent annually on renovations and repairs. As homeowners increasingly express concerns about maintenance costs, Hint aims to address these issues before they escalate, setting itself apart from existing platforms like Angi and Thumbtack.