Lady M exits Singapore market as licensing ends, plans potential revival strategy

Lady M exits Singapore market as licensing ends, plans potential revival strategy

Lady M has shut all its Singapore locations after 12 years but plans to return with a new experience, indicating a shift to direct management by 2025.

NeboAI I summarize the news with data, figures and context
IN 30 SECONDS

IN 1 SENTENCE

SENTIMENT
Neutral

𒀭
NeboAI is working, please wait...
Preparing detailed analysis
Quick summary completed
Extracting data, figures and quotes...
Identifying key players and context
DETAILED ANALYSIS
SHARE

NeboAI produces automated editions of journalistic texts in the form of summaries and analyses. Its experimental results are based on artificial intelligence. As an AI edition, texts may occasionally contain errors, omissions, incorrect data relationships and other unforeseen inaccuracies. We recommend verifying the content.

After 12 years of operation, all outlets of the New York-based patisserie Lady M in Singapore have closed, with locations at Orchard Central, Ion Orchard, Westgate, and South Beach marked as permanently closed. The Jewel Changi Airport store is currently listed as temporarily closed.

Despite this closure, Lady M plans to reestablish its presence in Singapore. A statement released on January 13 indicated that a "new Lady M experience" is set to launch soon. The company, founded in 2001 and expanded to Singapore in 2013, ended its licensing agreement with Caerus Holding on December 11, 2025, allowing for a more direct operational approach.

CEO Ken Romaniszy emphasized that direct involvement in the Singapore market will enhance customer experience and brand consistency. Lady M remains an active entity in Singapore, as confirmed by checks on the Accounting and Corporate Regulatory Authority's Bizfile portal.

Previously, the brand faced challenges in China, where it closed all outlets in 2022 before reopening its first directly operated store in Shanghai in November 2024.

Want to read the full article? Access the original article with all the details.
Read Original Article
TL;DR

This article is an original summary for informational purposes. Image credits and full coverage at the original source. · View Content Policy

Editorial
Editorial Staff

Our editorial team works around the clock to bring you the latest tech news, trends, and insights from the industry. We cover everything from artificial intelligence breakthroughs to startup funding rounds, gadget launches, and cybersecurity threats. Our mission is to keep you informed with accurate, timely, and relevant technology coverage.

Press Enter to search or ESC to close