Jaguar shifts focus to electric vehicles, marking a pivotal change in luxury auto landscape

Jaguar shifts focus to electric vehicles, marking a pivotal change in luxury auto landscape

Jaguar has ceased production of gas-powered vehicles, concluding an era with the F-Pace SVR, a 567 HP crossover. What’s next for the brand as it pivots to electric?

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Jaguar has concluded production of its last gas-powered vehicle, marking the end of an era for the brand. The final model, an F-Pace SVR, was completed at the Solihull plant on December 19 and will be preserved in the Jaguar Daimler Heritage Trust collection for public display at the British Motor Museum in Gaydon.

This transition signifies the company's shift toward an electric future, as it phases out internal-combustion engines after decades of producing iconic models powered by V8s and V12s. Jaguar's rebranding efforts began in 2021 under former CEO Thierry Bollore, focusing on introducing high-end electric vehicles.

With the F-Pace as the last internal-combustion offering, Jaguar has ceased production of all its models, including the electric I-Pace, and has reduced its market presence, notably in the UK. Orders are ongoing in the US but are limited to existing inventory.

Jaguar is currently developing prototypes for its upcoming electric vehicle, a luxurious four-door grand tourer that draws inspiration from the Type 00 Concept.

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