AT&T's New Unlimited Plans Offer More Data, Targeting Rivals in Competitive Market

AT&T's New Unlimited Plans Offer More Data, Targeting Rivals in Competitive Market

AT&T's new Premium 2.0 plan offers unlimited high-speed data and more hotspot access, while the Value 2.0 plan starts at $50, catering to budget-conscious users.

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On Thursday, AT&T introduced new versions of its unlimited data phone plans, including AT&T Premium 2.0, AT&T Extra 2.0, and AT&T Value 2.0. These updates come as the company phases out its previous offerings, which included the Unlimited Premium PL and Unlimited Extra EL plans, along with the discontinuation of the entry-level Unlimited Starter SL plan.

The new Value 2.0 plan is available for $50 per month for a single line or $120 for four lines, reflecting a $1 reduction compared to the former Value Plus VL plan. It provides 5GB of high-speed 5G data, after which speeds are throttled to 128Kbps. Notably, pricing for these plans has been simplified to whole numbers, a shift from the previous pricing structure.

Customers currently on AT&T plans will not transition automatically to the updated options. Those who wish to switch will incur a line activation fee of up to $50. Additionally, subscribing to AutoPay can yield a discount of approximately $10 per month, though taxes and fees will still apply.

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