Amazon has introduced new delivery options, allowing customers to receive over 90,000 items within one hour or three hours. The service is available across various cities and towns in the U.S., with prices set at $9.99 for one-hour delivery and $4.99 for three-hour delivery for Prime members. Non-Prime customers will pay $19.99 and $14.99 respectively.
This initiative builds on Amazon's existing delivery services, which include free same-day and next-day options for Prime members. The company attributes its ability to enhance delivery speeds to its network of same-day delivery sites, referred to as "highly efficient hubs," where order fulfillment and delivery processes are optimized through advanced AI technology.
New product listings will display specific messaging indicating eligibility for the expedited delivery options, along with dedicated search filters and storefronts on the Amazon app and website. In a competitive landscape, Walmart and Target are also expanding their rapid delivery services, with Walmart claiming its one-hour Express Delivery can reach 95% of U.S. households within three hours.