In an effort to maintain competitiveness, several AI startups in China are promoting extended work hours reminiscent of the controversial '996' work culture, characterized by 72-hour work weeks. This shift has sparked discussions about work-life balance and employee well-being within the tech industry.
Companies are adopting these rigorous schedules as they strive to attract and retain talent in a rapidly evolving field. As the demand for AI innovations intensifies, the pressure on employees to meet tight deadlines has increased significantly.
Critics argue that the return to such demanding work hours could have detrimental effects on workers' health and morale. The trend raises important questions about the sustainability of such practices in an industry already known for its high-stress environments.