Increasingly, travellers are seeking deeper connections and more meaningful experiences as they explore the world. This shift towards intentional travel emphasizes curated journeys that prioritize mindfulness and cultural immersion over traditional sightseeing. Companies like V Folks, Kitabi Travel, and SoulTrips by Druk Asia are emerging to cater to this demand, offering unique itineraries that focus on hands-on cultural experiences and plant-based culinary adventures.
Founded in September 2023 by Jay Yeo, V Folks specializes in premium vegetarian and vegan travel, aiming to create itineraries that resonate with the values of its clientele. While the core audience consists of plant-based travellers, approximately 25% of guests are non-vegetarians attracted by the high-quality food and enriching experiences. Jay's journey into this venture was inspired by a personal quest for meaning post-COVID, combined with a suggestion from a friend to leverage his travel planning skills.
Jay emphasizes that V Folks is designed to rejuvenate those overwhelmed by the fast pace of modern life. The company’s offerings include trips like the Kulai 1D experience, which features visits to gac fruit farms and vegetarian dining in local restaurants. Jay believes that V Folks is pioneering the concept of travel focused solely on plant-based itineraries in Singapore.