The entry of Zeekr into the South Korean electric vehicle market marks a significant expansion for the company. On Tuesday, Zeekr, a brand of Geely Automobile, finalized dealer agreements with local firms, enhancing its sales strategy in the region. This initiative aligns Zeekr with other Chinese electric vehicle manufacturers, including BYD and XPeng, who have already established a presence in South Korea.
The 7X, a mid-size electric SUV, is central to Zeekr’s launch strategy in this competitive market. As the demand for electric vehicles continues to rise in South Korea, Zeekr aims to capture a share of this growing sector. The collaborations with Korean dealerships are expected to facilitate the brand's penetration and improve accessibility for consumers.