Successful entrepreneur shares key lessons on pivoting across music, retail, and startups

Successful entrepreneur shares key lessons on pivoting across music, retail, and startups

Ryan Edwards, 40, transitioned from indie band drummer to Audoo founder, securing investment from Elton John to revolutionize musician royalties. Discover his journey.

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After leaving the music scene in 2008, Ryan Edwards, now 40, transitioned from being the drummer of an indie band to a career in technology and business. His company, Audoo, founded in 2018, focuses on ensuring musicians receive fair royalties and has attracted notable investors, including Elton John.

Edwards began his journey in music as a child influenced by his father's love for Motown, initially wanting to play the saxophone before gravitating towards drums. His band achieved significant success, even reaching the UK's Top 10 Independent Singles Chart, but he recognized the need for a stable career after the band's glory days.

His professional path has included roles in retail and leadership positions at Visa Europe, illustrating his adaptability and diverse skill set. Despite the unpredictability of his career changes, Edwards emphasizes the importance of hard work and dedication, which he believes are crucial for achieving success.

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