At CES 2026, Samsung will present a dedicated exhibition area for its C-Lab program, featuring 15 innovative startups. This showcase will take place from January 6-9 at the Venetian Expo in Eureka Park, the designated startup zone of the event. Samsung's C-Lab has supported the incubation of 959 projects since its inception in 2012, with this year's participation highlighting a significant involvement from regional startups.
Among the featured startups, eight are directly incubated by Samsung through the C-Lab Outside initiative. This program has expanded to cities such as Daegu and Gwangju, and it aims to bolster local startup ecosystems by providing resources and collaboration opportunities without requiring relocation to larger cities. To date, 40 regional startups have benefited from this initiative, fostering local innovation and growth.
Notably, seven startups from the Gyeongbuk province will attend CES 2026, marking the largest representation of regional C-Lab startups at the exhibition. Additionally, the startup Repla, focused on plastic recycling, has been recognized with a CES 2026 Innovation Award for its product, Puri-Ch.