In a significant move, Disney has entered into a $1 billion agreement with OpenAI, which includes licensing over 200 Disney characters for the Sora video platform and ChatGPT image generator. This unexpected collaboration is set to impact the entertainment landscape as the deal is projected to be completed before the end of 2025.
Reactions from the public and industry insiders have been mixed, although SAG-AFTRA is approaching the situation cautiously. Leaders Sean Astin and Duncan Crabtree-Ireland shared insights during CES, noting that the union was contacted prior to the public announcement of the deal. While details remain unclear, Crabtree-Ireland emphasized that the agreement includes assurances to protect performer images and voices.
Despite the uncertainty surrounding the deal, SAG-AFTRA is focused on ensuring transparency regarding synthetic performances, as highlighted by their recent contract which mandates disclosures for AI-generated work. Moving forward, the union plans to address the implications of AI development in all future negotiations.