Netflix is set to enhance its virtual reality offerings by acquiring the startup Ready Player Me, which specializes in avatar technology. This move comes as part of Netflix's ongoing efforts to diversify its entertainment portfolio, particularly in the realm of immersive experiences.
Ready Player Me is known for its innovative solutions that allow users to create personalized avatars for various virtual environments. The acquisition aims to leverage this technology to potentially integrate avatar features into Netflix's future projects.
This strategic decision reflects Netflix's commitment to exploring new dimensions of storytelling and user engagement, signaling a shift towards more interactive content in the streaming landscape.