Mazda SUV gains traction among luxury buyers, challenging German brands' dominance

Mazda SUV gains traction among luxury buyers, challenging German brands' dominance

In 2026, the Mazda CX-90 emerges as a stylish three-row SUV, offering premium features and performance, challenging traditional luxury brands without the hefty price tag. Discover how it redefines value in the upscale market.

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In 2026, the automotive landscape will see the introduction of the Mazda CX-90, a three-row SUV that aims to challenge traditional luxury brands. With a sophisticated design and upscale features, it could attract buyers who typically favor Mercedes-Benz, BMW, or Audi. The CX-90 Premium Sport trim offers a powerful inline-six engine, enhancing its appeal without escalating costs to luxury-brand levels.

While Mazda is known for its sporty vehicles, the CX-90 incorporates luxury elements, particularly in its Premium Sport variant. The interior boasts high-quality materials, leather surfaces, and modern styling, providing a premium feel. Optional upgrades in the S Premium Plus trim include a hands-free liftgate and a larger panoramic moonroof, but the Premium Sport already delivers a desirable blend of comfort and style.

Notably, the cabin features a 12.3-inch display that supports Apple CarPlay and Android Auto, alongside an optional 12-speaker Bose audio system. Second-row captain’s chairs are standard in the Premium Plus trim, enhancing rear-seat comfort for passengers. With these attributes, the Mazda CX-90 is poised to redefine expectations for non-luxury SUVs.

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