Duolingo's Ad Strategy Raises Eyebrows as It Challenges Apple's Design Rules

Duolingo's Ad Strategy Raises Eyebrows as It Challenges Apple's Design Rules

Duolingo's use of iPhone's Live Activity for ads may breach Apple's guidelines, risking removal from the App Store. What does this mean for users and the app's future?

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The language learning application Duolingo may face consequences for allegedly violating Apple's design regulations by using the iPhone's Live Activity feature to show advertisements. Reports on Reddit indicate that the app displayed a promotional ad for a "Super offer," which pertains to its paid subscription service.

According to Apple's guidelines, Live Activity must not be utilized for advertising or promotional content. The rules emphasize that this feature should solely present information relevant to ongoing tasks and events. If an app fails to adhere to these standards, it risks removal from the App Store.

While attempts to observe the Live Activity advertisement were unsuccessful, it is possible that Duolingo has ceased this practice following user feedback. The situation highlights the ongoing scrutiny regarding app compliance with platform regulations.

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