ASUS is reportedly planning to halt the release of new smartphone models, as indicated by Chairman Jonney Shih. While he did not explicitly confirm the complete exit from the smartphone market, he acknowledged the potential for a shift away from this segment. Existing devices will continue to receive software updates and warranty support despite this change.
Shih’s comments suggest that the company may extend its pause on smartphone introductions beyond the previously reported timeline for 2026. Instead, ASUS may explore opportunities in AI projects, including developments in robotics and smartglasses.
At the recent CES event, ASUS showcased various innovations unrelated to smartphones, such as dual-screen laptops and gaming smartglasses, indicating that the company will maintain a presence in other technology areas even if it exits the smartphone market. Further updates from ASUS are anticipated as the situation evolves.