Apple is set to launch a four-day sales event to promote its products in China, offering discounts of up to 1,000 yuan (approximately $143). This limited-time campaign will run from January 24 to 27, coinciding with the Lunar New Year celebrations.
Eligible products for the promotion include various models of the iPhone, Mac, iPad, Apple Watch, AirPods, and Apple Pencil. Customers can utilize select payment methods such as Alipay and WeChat Pay to take advantage of the discounts. However, there are restrictions; customers can only purchase two discounted units per product category.
While the campaign is not applicable to the recently released iPhone 17 line, it signifies Apple's effort to sustain sales momentum in the region, particularly after a notable 28% increase in iPhone shipments during the last quarter of 2025. Additionally, users will have the option to trade in eligible devices through Apple’s Trade In program.