Apple Inc. is reportedly nearing the launch of advertising within its Apple Maps application, aiming to enhance revenue from its services segment. According to sources cited by Mark Gurman at Bloomberg, an official announcement could occur as soon as this month.
The upcoming ads are expected to function similarly to search ads in the App Store, focusing on sponsored business listings rather than app installs. This system will allow brands to bid for advertising slots relevant to search queries, akin to the model used by Google Maps.
Furthermore, the integration of ads in Apple Maps is projected to begin this summer across various platforms, including iPhones and the web version. This development follows recent enhancements to Apple Maps as part of the iOS 26 update, which introduced features such as preferred routes and natural language search.