In a strategic move, ServiceNow has integrated with authID to enhance biometric identity verification across its network of over 8,400 contact centers, which includes many Fortune 500 companies. This integration aims to improve security measures for both customer and employee interactions, providing audit-ready logs directly within the ServiceNow platform.
The collaboration highlights ServiceNow's commitment to reinforcing its role in critical workflows, linking advanced capabilities in artificial intelligence and automation to prevent fraud and secure high-risk transactions. The recent appointment of Hossein Nowbar as President and Chief Legal Officer is also significant, as his extensive experience from Microsoft is expected to aid ServiceNow in navigating regulatory and compliance challenges as it implements these AI-driven workflows.
Despite the promising enhancements, analysts express mixed views on ServiceNow's future. The company aims for a revenue target of $20.3 billion and earnings of $3.3 billion by 2028, which requires an annual growth rate of 18.9%. However, some analysts project more conservative figures, with revenues of approximately $17.8 billion and earnings of $2.2 billion by the same year, reflecting concerns over market competition and the adoption of hybrid AI pricing models.