The modern herbal drink brand Amacha, co-founded by entrepreneurs Sebastian Ang and Alex Ng, aims to appeal to a younger audience seeking wellness options. Drawing inspiration from traditional Chinese herbal tea, known as liang cha, the brand reimagines its often bitter and medicinal perception into a more palatable beverage.
Sebastian's personal connection to the drink stems from fond memories of his grandmother, who frequently brewed liang cha in their household. He recalls a time when he disliked the taste but has since developed an appreciation for it. This shift in perspective influenced the creation of Amacha, which seeks to modernize herbal tea for contemporary consumers.
Having previously been involved in other innovative ventures, such as the speakeasy bar Mama Diam and the TCM-inspired bar Synthesis, Sebastian wanted to honor his grandmother's legacy. He believes that as health consciousness rises, Amacha provides a choice for those looking to enjoy herbal drinks not out of necessity but desire. The duo intends to reshape the image of liang cha while appealing to health-oriented trends in the market.