In response to the fashion industry's significant waste issue, Singaporean designers Eshton Chua and Ian Sam have established Syne Studio, focusing on the upcycling of vintage Japanese kimonos. This initiative aims to minimize environmental impact by transforming overlooked garments into modern, wearable pieces.
Eshton and Ian's collaboration began in 2018 during a footwear design competition while they were students at TaF.tc. By 2022, they transitioned from their full-time jobs in the footwear sector to dedicate themselves entirely to Syne Studio. Their commitment reflects a growing concern over the estimated 100 billion garments produced annually worldwide, with 92 million tonnes ending up in landfills, equivalent to a rubbish truck of clothing every second.
The duo's exploration of textile waste led them to discover a surplus of kimonos in Japan, a result of the shift in cultural usage. Many younger generations inherit these garments but rarely utilize them, which often leads to deterioration due to improper storage. Despite the abundance of unused kimonos, Eshton emphasized that the production process remains ethical and sustainable, aligning closely with Syne Studio's core values of longevity and craftsmanship.