Apple is set to revise its commission structure for the App Store in China, reducing the rate from 30% to 25%. This adjustment will affect both paid apps and in-app purchases, while a new 12% commission will apply to auto-renewals of in-app purchases after the first year, down from 15%. The changes are scheduled to take effect on March 15, 2026, and developers will not need to accept new terms.
This decision comes after discussions with Chinese regulators, highlighting the significance of the Chinese market for Apple. The company recently reported a 16% increase in revenue from iPhone sales in China, contributing to a record-breaking performance in its first quarter. In contrast to ongoing negotiations in the EU regarding commission rates, Apple made these adjustments in China without extensive public debate.
While Apple has maintained its existing commission rates in the U.S., it has implemented programs to provide discounted rates for specific groups, including small businesses. The adjustments in China are reflected in the updated Apple Developer Program License Agreement, reinforcing the company's commitment to fair and transparent terms for developers.