Thryv has rolled out its new platform, Thryv AI Lead Flow, in Australia and New Zealand, aimed at optimizing the management of sales leads for small businesses. This launch is particularly timely, coinciding with an increase in the use of artificial intelligence (AI) among small and medium-sized enterprises (SMBs) in these regions.
Research from Thryv reveals that as of 2025, 59% of Australian SMBs and 56% of New Zealand SMBs are currently employing AI technologies. Moreover, the study indicates a positive trend, with 64% of Australian and 72% of New Zealand SMBs expecting revenue growth in the upcoming six months. A significant number of these businesses, 39% in Australia and 41% in New Zealand, attribute this growth to improved marketing strategies.
Thryv AI Lead Flow integrates a variety of functions including lead scoring, automated routing, and follow-up workflows, all designed to streamline the sales process. Elise Balsillie, Head of Thryv Australia and New Zealand, highlighted that while many businesses generate interest, they often fail to maintain effective communication with leads from diverse sources, creating a gap between inquiry and action.
Despite over 72% of Australian SMBs and 75% of New Zealand SMBs perceiving their digital presence as strong, consumer feedback reveals a disconnect, with only 49% of Australian and 52% of New Zealand consumers agreeing. This suggests that enhancing visibility alone may not be adequate for converting interest into sales.