Mike Rockwell, the leader behind the development of the Vision Pro, is evaluating his future at Apple amid recent leadership transitions. According to a Bloomberg report, he has considered stepping down or transitioning into an advisory capacity next year. This consideration comes as Rockwell is tasked with the overhaul of Siri, following a significant reshuffle initiated by CEO Tim Cook.
Rockwell's role was reinforced by the belief that he could achieve ambitious results, especially after overcoming numerous challenges to launch the Vision Pro. However, his concerns about reporting to Craig Federighi, Apple's software chief, have raised questions regarding his long-term commitment. Previously, Rockwell was on a trajectory toward a role that could define Apple's product and AI strategy, akin to a chief technology officer.
As Apple seeks to innovate in the wearable market, the initial reception of the Vision Pro has been lukewarm, attributed to its high price and weight. Despite these challenges, Rockwell is expected to remain until the completion of the Siri upgrade. Additionally, the report highlights internal discontent with recent executive changes, notably the selection of Tom Marieb over Kate Bergeron for the hardware chief position.