Apple is set to enhance its Siri voice assistant by integrating Google’s Gemini artificial intelligence model, following an announcement made on Monday. This collaboration involves a multi-year agreement, which will enable Apple to utilize Google’s AI technology and cloud computing resources to deliver new functionalities for its users.
The decision comes after delays in launching the updated Siri, first hinted at during the 2024 Worldwide Development Conference. With increasing competition in AI, this partnership is seen as a crucial step for Apple, which has faced criticism regarding its AI strategy compared to other tech leaders.
Market analysts view this move positively, suggesting it may help Apple revitalize its device sales amid recent challenges. While the financial specifics of the agreement remain undisclosed, prior reports indicated that Apple could invest approximately $1 billion annually for the use of Gemini. This collaboration positions Gemini as a central part of Apple’s AI initiatives, alongside its existing partnership with OpenAI for ChatGPT integration.