Recent analysis indicates that Apple’s cautious approach to artificial intelligence (AI) spending may position the company for future advantages. Despite facing criticism for delaying key upgrades to Siri, optimism is emerging about Apple's strategy as the new year approaches. A report from The Information has shed light on Apple's internal perspectives regarding AI development.
According to the report, Apple is reportedly maintaining a team focused on developing its own AI models while also exploring a partnership with Google to enhance Siri’s capabilities. Leadership within Apple believes that large language models (LLMs) may eventually become commoditized, suggesting that current investments in proprietary models could be unnecessary.
This viewpoint diverges from competitors such as OpenAI, Meta, and Google, which have heavily invested in LLM development. Apple’s success in AI may hinge not on creating exclusive models, but rather on its strengths in hardware, software, and integrated services, areas where the company traditionally excels.