Apple has forged a multiyear collaboration with Google to integrate Google’s Gemini models into its artificial intelligence systems. This agreement will enhance the functionality of Apple’s personal AI system, known as Apple Intelligence, which will include improvements to the Siri voice assistant. The partnership is expected to bolster Apple’s AI capabilities while still utilizing its Private Cloud Compute system.
The announcement, made on January 12, confirms prior speculation of a potential AI agreement between the two tech giants. Apple is reportedly investing around $1 billion in this deal, thereby deepening their existing partnership, which already allows Google’s search engine to serve as the default on Apple devices. This collaboration is seen as advantageous for Google as it competes with OpenAI in the evolving generative AI sector.
Apple's focus on AI has intensified, particularly with the recent appointment of Amar Subramanya as the new vice president of AI. This partnership marks a significant shift in Apple's approach, indicating a move away from developing AI technology independently. The implications of this deal for Apple’s earlier partnership with OpenAI regarding ChatGPT integration remain to be seen.