A recent study reveals that 60% of financial advisers are now using artificial intelligence tools, a notable increase from 29% in the previous year. Conducted by the lang cat, the research indicates a shift towards both specialized AI software and more generic platforms, such as ChatGPT and Microsoft Copilot, for enhancing advisory operations. The findings suggest that the popularity of general AI tools among advisers is now on par with that of Saturn, a widely used platform tailored for the financial advisory sector.
The 2025 Global Advisor Study by Dimensional supports these insights, showing that 41% of firms in the EMEA region utilize ChatGPT, while 24% use Saturn and 17% employ Copilot, based on feedback from 109 firms. Notably, 81% of advisers see AI as a critical investment area, with 24% identifying it as the best technology for their operations, just behind cashflow modeling.
Despite the enthusiasm for AI adoption, concerns about data security persist, with 35% of advisers lacking confidence in the security of the tools they use. Steve Nelson from the lang cat highlighted this duality, emphasizing the need for advisers to balance technological advancements with a commitment to compliance and security.