Rivian has commenced the delivery of its R2 electric SUV, a significant step for the company as it aims to transition from the high-end EV segment to a broader market. The initial model, the R2 Performance, priced at $57,990, features a powerful dual-motor system generating 656HP and offers an EPA-rated range of 335 miles. This version also includes lifetime access to Rivian's Autonomy+ driver assistance and additional features like a towing kit.
These early deliveries coincide with Rivian opening orders for reservation holders, with existing customers benefiting from expedited delivery options. New buyers can expect their orders within two to six weeks. The company has plans for a mid-tier $53,990 R2 Premium model, which will arrive in late 2026, showcasing 450HP and similar range metrics. An entry-level R2 Standard is slated for the first half of 2027, priced at $48,490, and will provide 350HP with an estimated range of 345 miles.
Rivian is targeting the delivery of at least 20,000 R2s by the end of 2026, aiming to improve its financial standing amid a challenging EV market. While the company previously offered the R1T and R1S models starting above $70,000, the introduction of the R2 series is a strategic move to appeal to a wider audience, especially those seeking more budget-friendly options.