Emporal Co., a candle and skincare business founded by sisters Grace and Lena Lim, has achieved significant success since its launch in 2021. With initial funding of S$20,000, the duo aimed to turn Grace's passion for candles into a viable business after returning to Singapore due to the pandemic. Their first product, a line of personalised soy candles, faced challenges, including zero sales in the initial two months.
Grace's experience during a Christmas alone in Paris, compounded by a train workers’ strike, inspired her to create a business that would connect her to family through scented candles. After conducting extensive research and development at home, including consultations with a chemist, the sisters persevered through early setbacks.
The turning point for Emporal Co. came when Grace embraced TikTok to promote their brand, leading to a viral video that significantly boosted visibility and sales. Now, the company boasts six-figure annual revenues, reflecting the sisters' resilience and adaptability in the face of adversity.