Since its inception in 2013, Anytime Fitness has expanded to encompass 150 gyms in Singapore, establishing a significant presence in the fitness market. The brand’s strategy focuses on locations that cater to local communities, enabling it to thrive in areas previously underserved by quality fitness options.
Ryan Cheal, Group Chief Operating Officer of Inspire Brands Asia, attributes the brand's success to a scalable franchise model and strong local ownership, which has proven rewarding for franchise partners. Originally launched in Minnesota, USA, by founders Chuck Runyon and Dave Mortensen, the first Singapore outlet opened in Woodlands, defying conventional expectations of a central location.
Members enjoy 24/7 access, which appeals particularly to those with unconventional work hours. This access extends across all outlets in Singapore and internationally, enhancing convenience for users. Competitive pricing further distinguishes Anytime Fitness from traditional gym chains, contributing to its rapid growth in the region.