TikTok's US entity deal reshapes the landscape for social media competition in 2023

TikTok's US entity deal reshapes the landscape for social media competition in 2023

ByteDance's stake in TikTok drops to 20% as it sells 80% to non-Chinese investors, ensuring app availability in the US and enhanced data protection. Discover the new governance structure and what it means for users.

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TikTok has successfully concluded a significant transaction, divesting a majority of its US operations from its parent company, ByteDance, to a coalition of non-Chinese investors. This agreement was finalized just prior to a regulatory deadline imposed by the Trump Administration, which mandated divestiture to avoid a ban on the app in the United States. The newly formed entity will have 80 percent ownership held by these investors, while ByteDance will retain a 20 percent stake.

The deal includes notable players such as Oracle, Silver Lake, and the Emirati investment firm MGX, each acquiring 15 percent of the new entity. Other contributors include the investment firm led by Dell’s CEO. TikTok's CEO, Shou Chew, previously informed employees of this arrangement, highlighting a transition aimed at safeguarding American user data through Oracle's US cloud services.

The agreement signifies a resolution to prolonged negotiations, ensuring TikTok's continued availability in the US market. The joint venture will focus on data protection, content moderation, and maintaining access to international content for users. A seven-member board, predominantly comprising American members, will oversee the new entity, which also encompasses other applications like CapCut and Lemon8.

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