Apple Music's potential new tiers may reshape streaming competition landscape

Apple Music's potential new tiers may reshape streaming competition landscape

Apple Music may introduce subscription tiers, potentially including a free plan. New beta strings suggest limits on track skipping, igniting curiosity about features and pricing.

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Apple Music may soon introduce new subscription tiers, including a potential free or lower-cost option, as suggested by findings in the beta version of its Android app. Strings discovered by Aaron Perris indicate functionalities that require "premium access" and a warning stating, "Can't skip any more tracks," hinting at possible limitations for non-paying users.

Currently, Apple Music stands out as the only major music streaming service without a free tier, a point emphasized by Apple Music's head, Oliver Schusser, in a recent interview. The presence of these strings suggests that Apple is exploring ways to compete with other services like Spotify, which allow unlimited track skipping for subscribers.

While the specifics of the new tiers remain unclear, the adjustments in the app's beta version imply that changes could be announced in the near future. Apple Music subscriptions currently start at $10.99 per month, offering one month free for new users.

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