Disney+ is set to introduce vertical videos to its platform in the United States within the year, aiming to boost daily user engagement. This announcement was made during the Tech + Data Showcase at CES 2026, where the company outlined its plans for the new video format.
Previously, Disney experimented with vertical content through Verts, launched in August 2025 for the ESPN app, which provided valuable insights into audience preferences. Erin Teague, the EVP of Product Management for Disney Entertainment, indicated that the new format will encompass a variety of content types, including original short-form programming and teasers for movies and series.
Targeting younger audiences such as Gen Z and Gen Alpha, Disney+ intends to create an experience that aligns with user habits, ensuring it remains relevant and engaging. The company envisions a personalized service that evolves over time, ultimately becoming a daily destination for users to explore and enjoy.