The ongoing shortage of memory driven by AI demand is causing consumer RAM prices to soar, impacting the cost of high-end graphics cards. As a result, PC builders can expect to face significant challenges in acquiring these components. Notably, the price of consumer memory has increased fourfold since September 2025, prompting manufacturers such as Samsung, SK Hynix, and Micron to prioritize supply for enterprise-grade applications.
In 2026, Nvidia plans to cut its discrete GPU production by approximately 40%, concentrating on high-margin products, which will exacerbate the situation. This trend is reminiscent of the GPU crisis experienced from late 2020 to late 2022, but current forecasts suggest that difficulties could persist until 2028. The interconnectedness of memory and storage means that as the price of GDDR memory rises, so too will the costs of graphics cards.
As a result, mid-range GPUs may become the only option for many gamers, highlighting the bleak outlook for high-end graphics card availability. With the overall PC hardware market under strain, enthusiasts should brace themselves for a prolonged period of elevated prices and limited supply.