Google is developing a new feature for the Play Store that allows users to experience games before making a purchase. This "Try before you buy" option, which was uncovered in an APK teardown of version 49.6.19-29, will enable gamers to test titles at no cost for varying durations, including minutes or up to several hours.
Currently, developers are burdened with creating separate demos for their paid games. This new feature aims to alleviate some of that pressure, potentially benefiting both developers and players. Users will have the opportunity to continue their gameplay seamlessly if they decide to purchase the game, as a code snippet indicates they can "Pick up where you left off." However, the trial will be limited to one use per game per user, with a message appearing for any subsequent attempts.
While the initial focus is on games, there is potential for similar trials in paid apps, creating a more engaging environment for users. The exact details of how this feature will function remain unclear, including its release timeline and possible application to freemium games, which could allow temporary access to premium content or ad-free experiences.