In a notable development for fitness technology, a new screen-less band under the Fitbit brand is being teased by basketball star Steph Curry, who serves as Google’s “Performance Advisor.” The upcoming wearable, which will feature basic functionalities without a display, will likely require a subscription to Fitbit Premium for enhanced features.
This morning, Curry shared an Instagram video showcasing the device, which has a light gray fabric band complemented by orange sides and a clasp. The teaser hints at a "new relationship with your health," suggesting a significant shift in Fitbit's approach to fitness tracking.
Fitbit's last screen-less device was the Flex 2 released in 2016, and this new offering could position the company as a competitor to Whoop. Currently, the most affordable Fitbit tracker is the Inspire 3, priced at $99.95. Following the announcement of new Fitbit hardware slated for 2026, it remains uncertain whether additional products, such as a Charge 7, will be introduced this year.