The anticipated launch of Samsung's Galaxy S26 series is set for February, amid reports of pricing challenges and internal adjustments. This lineup will include the base model, Galaxy S26+, and Galaxy S26 Ultra, quelling earlier speculation about dropping the S26+ variant.
According to a report from TheBell, Samsung is facing difficulties in managing costs due to escalating prices of essential components like semiconductors, along with rising labor and marketing expenses. These factors complicate the establishment of competitive pricing for the upcoming devices.
Furthermore, the recent performance of the Galaxy Z TriFold has reportedly seen Samsung selling at a loss, which raises concerns about profitability for the S26 series. While a price increase could enhance margins, it risks alienating consumers, whereas maintaining current prices might hurt overall profitability.
As the launch approaches, prospective buyers may want to prepare for a potential price adjustment on the new flagship models.