Samsung's Galaxy S26 delay could impact sales against rivals this March

Samsung's Galaxy S26 delay could impact sales against rivals this March

Samsung's Galaxy S26 series will launch on March 11, marking the latest release in years, shifting strategies after feedback from competitors and market trends.

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The upcoming Galaxy S26 series from Samsung is set to be released on March 11, following a launch event scheduled for February 26 at 7 PM local time in France. This release marks a significant delay, making it the latest debut for a Galaxy S series in several years, with the last three iterations launching earlier in the year.

Initially, the Galaxy S26 lineup was expected to include a standard Ultra model, a rebranded “Pro,” and a Galaxy S26 Edge. However, recent reports indicate that Samsung has shifted its strategy, scrapping the “Pro” branding and the Edge model due to market pressures and the underperformance of previous models.

This change in direction has contributed to the delay, as Samsung typically would have launched the flagship device by mid-January. Observers note that the pricing strategy of Apple regarding the iPhone 17 has also influenced Samsung’s adjustments to its plans, including the decision to forgo a long-awaited camera upgrade.

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