The Galaxy S25 series achieved a notable sales milestone, surpassing the previous S24 lineup by 5% in yearly sales, marking a significant moment for Samsung. Although its launch in February 2025 began slowly compared to its predecessor, demand surged in the months following, particularly from July to October 2025. This surge allowed the S25 to outsell the S24 from February through December.
Particularly impressive was the performance of the Galaxy S25 Ultra, which reportedly saw sales increase by 7% over the S24 Ultra, making it one of the top 10 best-selling smartphones worldwide in 2025, according to a report by Counterpoint Research.
Looking ahead, the upcoming Galaxy S26 series faces challenges due to rising NAND and DRAM costs, prompting Samsung to possibly refrain from increasing prices in the US. However, the price of materials may force the company to reconsider its strategy for the S26, potentially affecting trade-in offers and early demand. The S26 Ultra is expected to maintain its predecessor's specifications, including the same battery capacity and camera setup, with minimal upgrades.