In a notable shift for its health products, Google is introducing the “Google Fitbit Air,” a new screen-less health band. This device, already seen on Stephen Curry, aims to enhance user experience with its sleek design, allowing for all-day wear. The launch is set for late March, aligning with previous announcements from the tech giant.
The term “Air” has historical significance for Fitbit, previously used for the affordable Aria Air smart scale priced at $49.95. Alongside the hardware, Google is rebranding its subscription service “Fitbit Premium” to “Google Health,” which will include features like the “Google Health Coach,” currently in public preview.
This change signifies a strategic move to align health and wellness offerings more closely with the Google brand. The transition from “Google Health” to “Google for Health” further emphasizes this direction, as the company seeks to integrate its health initiatives under a unified name. An official announcement regarding the new band and related services is anticipated within the coming weeks.