Prices for certain smartphone models from OnePlus and Oppo are set to increase next week, effective around March 16. This adjustment is due to rising costs associated with key components used in their devices. Oppo disclosed this decision in a notice on its online store, indicating that the changes will primarily impact more budget-friendly smartphones, as well as select models from OnePlus.
Currently, flagship models from both brands, including those in the Find and Reno series, will remain unaffected. The anticipated price hikes are initially observed within the Chinese market.
The smartphone industry is experiencing heightened pressure as component costs escalate, driven by increased demand for memory and storage chips. This surge is largely attributed to the expansion of AI data centers, which require significant amounts of high-performance memory. As manufacturers prioritize production toward these higher-margin components, the supply for consumer electronics like smartphones may contract, potentially leading to further price adjustments or changes in device specifications later this year.
Neither OnePlus nor Oppo has provided immediate comments regarding the situation.