Apple has launched the $599 MacBook Neo, its most affordable laptop to date, with a discounted price of $499 available for students. In addition to this entry-level model, the tech giant is reportedly developing a premium product line possibly named "Ultra," as indicated by Bloomberg's Mark Gurman.
This anticipated "Ultra" range is expected to include high-end products such as the iPhone Fold, a new generation of AirPods featuring advanced camera technology, and a touchscreen MacBook. The iPhone Fold could retail for approximately $2,000, aiming to attract customers seeking top-tier devices. Furthermore, the next AirPods may include capabilities that leverage visual data for enhanced AI functionality.
Apple's touchscreen MacBook is speculated to be marketed alongside the MacBook Pro line rather than replacing it, with potential pricing exceeding that of the recently announced M5 Pro and M5 Max MacBook Pro models, which start at $3,599. Discussions are also ongoing about the possibility of a foldable iPad and a high-end "Ultra" version of the iMac, aligning with CEO Tim Cook's strategy to offer various pricing tiers for its diverse product lineup.