Apple's potential Halide acquisition could elevate iPhone photography experience

Apple's potential Halide acquisition could elevate iPhone photography experience

In summer 2025, Apple nearly acquired Lux Optics, aiming to enhance its camera app with advanced software. The deal collapsed, leading to internal strife and a co-founder’s dismissal.

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In September 2025, acquisition discussions between Apple and Lux Optics, the creator of the Halide app, came to a halt. Initial talks, which began in the summer of the same year, aimed to integrate Lux Optics’ advanced software into Apple’s native camera functionalities. The potential acquisition was seen as a strategic move to enhance the built-in camera features of future iPhone models, particularly with rumors of variable aperture capabilities in the upcoming iPhone 18 Pro.

Despite the advantages the deal could have offered, Lux Optics' co-founders, Ben Sandofsky and Sebastiaan de With, decided to prioritize their app's future developments over the acquisition. Following the cessation of talks, tensions arose, leading to Sandofsky investigating de With for alleged financial misconduct. This investigation culminated in de With's dismissal from Lux Optics, after which he joined Apple’s design team.

While Halide will continue to serve as a third-party application for Apple devices, enhancements to the built-in camera app remain a focus for Apple, indicating ongoing improvements in camera technology for its users.

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