On March 4 at 9 a.m. ET, Apple is set to host a "special experience," inviting press members to locations in New York, London, and Shanghai. This event raises questions regarding the format and nature of the product announcements expected to be made during that week.
Industry commentator John Gruber speculated that Apple might unveil products through a series of daily press releases, suggesting an iPhone 17e announcement on Monday, followed by new iPad models on Tuesday and MacBooks on Wednesday. He hinted that the in-person experience would focus on hands-on demos instead of a traditional keynote presentation. Bloomberg's Mark Gurman echoed this sentiment, indicating that a typical keynote is unlikely.
Among the products anticipated for announcement are a new low-cost MacBook, the M5 MacBook Air, updated MacBook Pro models, new Mac displays, the iPhone 17e, and the A18 base iPad. Coverage of the event will be provided by 9to5Mac's team on-site in New York City.