On March 4, Apple will host a special press event across New York, London, and Shanghai, marking a departure from its traditional March product launch format. This year, Apple plans to unveil new products in a series of daily announcements leading up to the event date, with potential hardware rollouts occurring on March 2 and March 3.
Insider reports suggest that a variety of new devices may be introduced, including the iPhone 17e featuring an A19 chip and upgraded camera capabilities, as well as a new iPad equipped with an A18 chip. Additional announcements may include the MacBook available in vibrant colors and an entry-level price point, along with the MacBook Air and MacBook Pro models powered by the new M5 chip.
This approach is unusual for Apple, which typically combines live-streamed keynotes with product releases. Instead, it appears there will be no main event video this year, but rather a series of shorter clips accompanying daily announcements. The company has also hinted at the potential release of other products, including updates to the Apple Studio Display and new Mac displays.