Apple is preparing to implement price increases across its product range, as CEO Tim Cook stated that the current situation regarding memory and storage costs is "unsustainable." The company has held off on raising prices while competitors have adjusted theirs, but Cook indicated that Apple can no longer absorb these rising costs. Specific products affected by the price hikes have not yet been disclosed.
Rumors are also circulating about the upcoming iPhone 18 models, expected to launch in September, which may see higher prices compared to their predecessors. Additionally, Apple is reportedly advancing development on its 20th anniversary iPhone, set for release next year, featuring an edge-to-edge display and two sizes akin to the iPhone 18 Pro models.
In another development, Apple customers can enjoy new benefits through Chase credit cards. The tech giant continues to innovate, as evidenced by hands-on previews of macOS Golden Gate, showcasing exciting new features.